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The real reason why no one reads your (my) blog. March 1, 2007

Posted by Sarah in bloggers&blogging.
clipped from blindcopy.blogspot.com

The real reason why no one reads your (my) blog.

Ever wonder why the traffic to your blog is so terrible? I too am concerned about increasing my readership, so I decided to gather some information to help me decipher why my traffic sucks.
What I found wasn’t encouraging.
Consider the following facts:
There are approximately 6.5 billion people in the world.
Only 16%of the world’s population (1 billion people) have internet access.
16% of the world’s population is illiterate, which leaves only 840 million readers.
Of that, only 20% of the world’s population speaks English, leaving 168 million readers.
Only 30% of internet users read blogs, leaving 50 million readers.
50 million people, sounds like a lot right? Wrong!
Technorati is currently tracking around 50 million blogs.
That’s pretty simple math, 50 million blogs for 50 million readers.
Therefore, with an average of only 1 reader per blog, then who’s reading your blog?
That’s right, just you. Depressing, ain’t it?

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1. jeremy hunsinger - March 2, 2007

i dunno, but…. i’m in the top 100000 blogs or better on most measures… and no one reads my blog of course.. well some people do, but that is usually just friends and cranks….

2. Brian Hsi - March 6, 2007

“one is the loneliest number…”
doh, i thought i would be first. at least you have more than one reader 🙂

3. John - March 7, 2007

Um, I just read your blog. That makes three, and that is three times as many as predicted. What are the odds?

I hope you are well. Busy here.

4. drj11 - June 30, 2007

If all blogs are written by people with math skills like that, I’m not surprised no-one reads them.

5. asdf - October 24, 2008

What maths skills?

You are assuming the categories are statistically independent, which they are clearly not.

The 16% of the world’s population that have internet access are all likely to be literate. A significant proportion can read english, a lot higher than 20%. And each blog visiter can read more than one blog.

6. John - October 25, 2009

People will read your blog if you write stuff that a certain kind likes to read on a regular basis, tell that kind of people about your blog in a way that isn’t nagging, and update your blog regularly.

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